About Us
Welcome to PIIC, where excellence meets
innovation in home and fabric care products.
Pearl Industrial Investments Co
(PIIC) is a rapidly expanding producer of high-quality home care and fabric care products in the Middle East. Backed by our strong reputation for excellence under the brand name PEARL, PIIC was established in 2022 in Obour City, Cairo, by the esteemed QDC Group in Qatar. Empowered by our world-class standards, regional experience, and Egyptian ingenuity, PIIC has quickly risen to prominence in the industry, setting new standards for quality and innovation for Egyptian consumers.
Our Mission
To achieve this vision, we are dedicated to offering a diverse range of high-quality products at feasible prices. We strive to ensure that at least one of our products becomes a main item in the shopping baskets of Egyptian consumers. Moreover, PIIC aims to be the preferred supplier for Egyptian traders and key accounts, driven by a motivated, well-trained, and collaborative team.
Our Vision
Becoming one of the top three industry leaders in the detergent industry in Egypt and having our brands present in every Egyptian household.
Our Vision
Leadership
Leading by setting a reference and inspiring others to achieve success.
Ownership
Responsibility for actions and outcomes, driving accountability at all levels.
Teamwork
Collaborating effectively to achieve shared goals and objectives.
Integrity
Acting ethically and transparently in all business dealings, prioritizing doing the right thing over personal gain.
Passion to Win
Aspiring for excellence and continuous development in all aspects of the business.
Discipline
Following processes and standards to ensure consistency and reliability.
Extreme Humility
Being humble and open to learning, recognizing that there is always room for improvement.
Trade Activities
PIIC’s trade activities extend beyond the borders of the Egyptian local market, where it has established a strong presence. We have strategically expanded our trade horizons, chasing new opportunities in the East African countries through ambitious export endeavors. Our strong commitment to ongoing development and innovation empowers us to remain agile and responsive to the ever-evolving landscape of market dynamics.
Trade Activities
PIIC has a robust nationwide presence, with distribution networks established in all Governorates across Egypt. This extensive coverage allows us to effectively serve the diverse needs of consumers all around the country.